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#TREENITY MIND MAP HOW TO#

“…the 90 minutes I had with Becky was possibly the most constructive conversation I’ve had…in 11 years.Think boxing is just blindly throwing a punch? Think again. Her cross-media and international experience is in high demand with corporate and consumer clients including Universal Music, Sony, Cigna, Northern & Shell, VW Audi, TimeInc, , Air France, Nationwide, British Library, The Co-Operative, AAT, Bauer, Zurich Insurance, Bournemouth University, Oxford University Press, Immediate and Haymarket Media. She also regularly runs content training courses for the Institute of Direct and Digital Marketing. She now supports a wide-range of clients in the UK and internationally in their efforts to get the best content in front of the right audience, in the right format, at the right time, for the best results. She became a founding team member of Vizzavi, Vodafone’s pan-European cross-platform content offering, where she led an international content, technical and commercial team. She won awards for content, social media and commercial activities at websites as diverse as WGUK, ZSL and BBC Radio 2, whilst continuing to write for national newspapers and magazines. Her unique career history saw her start in direct marketing for a leading UK agency, retraining and working as a journalist before being headhunted for the digital world in 2000. She designs and delivers training solutions across digital, content, marketing and media law. Rebecca Constable, Head of Talent and Learning, haymarket media groupĪs a director of ContentETC, Becky is responsible for our continually evolving digital programme to support clients with a variety of bespoke training, mentoring and consultancy needs. Becky is expert, flexible, pragmatic and passionate about adding value to our teams.” Over the last 4 years, she has been a true partner in transforming our editorial and marketing learning paths. She is highly credible, demonstrating an in-depth understanding of our business and real breadth of expertise – whether it is facilitating 1:1 skills surgeries, delivering digital marketing workshops or facilitating team content strategy sessions. “Becky is a fantastic facilitator and trainer to partner with.

She is always in high demand with clients who value her experience, training techniques and ability to achieve tangible results in often tricky business times.

on Copyright and Intellectual Property Law (IP)īecky Bocchetti is a sought-after trainer and content and marketing consultant, who has a proven track record with media owners, FMCG brands, marketing specialists and content providers.

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#TREENITY MIND MAP HOW TO#

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Don’t rely only on what you are comfortable with. But make sure your corporate presentation uses all the tools available to get the message across to everybody in the room. Let everybody use what they are comfortable with. Some of them found it a useful tool: others were not impressed and relied on their lists. I introduced the idea of mind maps last week to a group working on making speeches. They are also a good guide for a subject for people who are more visually orientated than those who rely on lists. They enforce a discipline about the subject. They are not for everybody, but they help those who see more value and information in pictures than in lists. There is a tool in the tool kit of corporate communications which is not used enough: the mind map.

Commissioning and Curating Video Content.

Social Media Videos – Visual Storytelling.Rebecca Bocchetti – director, digital marketer, journalist and lead trainer We help you get the right content in front of the right audience for the best results." "Powerful marketing talks to an individual, not a crowd.

Incorporating Digital into your Workflow.

Richard Sharpe - director, journalist and lead trainer

"Exclusivity, originality and quality… the only way to keep your readers coming back and build a community loyal to your brand"